The Body Shop launches campaign with Oxfam; invites customers to join fight against period poverty in Sri Lanka

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The Body Shop launches campaign with Oxfam; invites customers to join fight against period poverty in Sri Lanka     Steeped in irrational stigma, the topic of menstruation is often considered taboo in even the more educated circles in Sri Lanka. As a result of the cultural shame attached to the subject (period shaming), the underlying dilemma of accessibility to education on proper menstrual hygiene is not given the platform for discussion it deserves. Women are then not afforded the opportunity to air their grievances around the issue, let alone solve it. The term ‘period poverty’ refers to the lack of access to sanitary products owing to financial constraints, and has long been a prevalent problem in Sri Lanka where commercial locally produced sanitary towels typically sell between Rs 120-175 a pack, and imported brands for about Rs 350. With a large segment of society not being able to afford basic menstrual hygiene products, and additionally unaware of the repercussions of improper usage on health, many women and girls across…

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